3 In-Demand Career Programs to Help Job Seekers Get Employed Quickly

Posted by Daniel Dolph on 9/21/17 3:25 PM

In today's competitive labor market, workforce training organizations face real challenges preparing their clients for careers in high-demand occupations. Job-seekers must not only have the skill to do a job, they also must possess a related industry-credential. For example, 11.5 of the 11.6 million jobs created since 2008 have gone to workers with some level of postsecondary education – this includes those who've taken postsecondary courses or completed a postsecondary diploma, certificate or degree program1.

Workforce organizations must improve clients' skills, help them earn diplomas and certifications, and prepare them for industry-recognized certification exams in order to increase their employability. And, they need to do it quickly.

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Topics: workforce investment boards, workforce training, in-demand occupations

How Your Career College can Effectively A/B Test with a Small Send List

Posted by Kaeli O'Connell on 9/20/17 10:39 AM

Testing out different subject lines, layouts, copy, and images is key to your career college’s email marketing success, and today, the most popular testing method is an A/B test. In a traditional A/B test, you split your audience down the middle into two groups. One group gets 'Variation A' and the other group gets 'Variation B'.  After a designated period of time or number of sends, results are compared and a statistically significant winner is determined (Haven't been determining statistical significance? There are many free tools online that make the calculation simple: https://www.kissmetrics.com/growth-tools/ab-significance-test/).

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Topics: College Enrollment & Retention, Colleges & Career Schools

3 Ways Today's Apprenticeships Differ from Those of the Past

Posted by Collin Gutman on 9/15/17 6:56 PM

When most people hear the word “apprenticeship,” they envision the model that Europe has used for hundreds of years – young adults choosing to make horseshoes on an anvil rather than enrolling in higher education – substituting on the job learning for formal education. This Game of Thrones-like image is a completely outdated view on apprenticeship that holds back its development. The modern, American incarnation of apprenticeship, which is experiencing a renaissance in a world of severe labor shortages in skilled trades, differs in three crucial ways from the stereotype.

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Topics: Employers, Training, Apprenticeship, Skilled Trades

Three Things We Learned From the August Jobs Report

Posted by Steve Copacino on 9/14/17 4:31 PM

The August jobs report paints a very mixed picture for the future of employment in the United States. While the overall rate of job growth slowed during this month, there are some industries which are bucking the trend. Here are three interesting developments that the August jobs report revealed.

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Four Ways to Improve your Career School’s Email Nurture Series Today

Posted by Kate Coble on 9/7/17 12:18 PM

Whether your goal is to convert inquiries into enrollments or to help progress students through your program, developing a nurture campaign will help lead them to convert and succeed. While it may not be your only channel for communicating with inquiries and current students, having a well run email nurture series can drastically improve your lead generation efforts, as well as your overall student experience. There isn’t a one-size-fits-all solution to nurturing students on their academic journey, however there are a few key strategies that, when used together effectively, wield impressive results.

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Topics: College Enrollment & Retention, Colleges & Career Schools

 

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