Does your email marketing team struggle with a high unsubscribe rate? Or worse, not know if your unsubscribe rate is good or bad? If you answered yes to either of those questions, the checklist below will help you gain control of your unsubscribes and improve the effectiveness of your email marketing.

For career and community colleges, email marketing can be a major pillar of your overall acquisition and nurturing strategy. You spend hours writing, designing, and developing your emails. But are they reaching your target prospects? These 5 tips will help to ensure that your emails are not being stopped by spam filters, but are landing in the inbox.

Testing out different subject lines, layouts, copy, and images is key to your career college’s email marketing success, and today, the most popular testing method is an A/B test. In a traditional A/B test, you split your audience down the middle into two groups. One group gets 'Variation A' and the other group gets 'Variation B'.  After a designated period of time or number of sends, results are compared and a statistically significant winner is determined (Haven't been determining statistical significance? There are many free tools online that make the calculation simple: https://www.kissmetrics.com/growth-tools/ab-significance-test/).