Kaeli O'Connell

Kaeli O'Connell is a Technical Marketing Specialist at Penn Foster. She develops emails that engage and encourage students as they work toward achieving their goals. Outside of work, Kaeli enjoys cooking and helping rescue dogs find homes.
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Recent Posts

How Your Career College can Effectively A/B Test with a Small Send List

Posted by Kaeli O'Connell on 9/20/17 10:39 AM

Testing out different subject lines, layouts, copy, and images is key to your career college’s email marketing success, and today, the most popular testing method is an A/B test. In a traditional A/B test, you split your audience down the middle into two groups. One group gets 'Variation A' and the other group gets 'Variation B'.  After a designated period of time or number of sends, results are compared and a statistically significant winner is determined (Haven't been determining statistical significance? There are many free tools online that make the calculation simple: https://www.kissmetrics.com/growth-tools/ab-significance-test/).

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Topics: College Enrollment & Retention, Colleges & Career Schools

 

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