Email Unsubscriptions: A Best Practice Checklist for Career College Marketers

Posted by Kaeli O'Connell on 6/28/18 9:22 AM

Does your email marketing team struggle with a high unsubscribe rate? Or worse, not know if your unsubscribe rate is good or bad? If you answered yes to either of those questions, the checklist below will help you gain control of your unsubscribes and improve the effectiveness of your email marketing.

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Topics: College Enrollment & Retention, Colleges & Career Schools

How Your Career College can Effectively A/B Test with a Small Send List

Posted by Kaeli O'Connell on 9/20/17 10:39 AM

Testing out different subject lines, layouts, copy, and images is key to your career college’s email marketing success, and today, the most popular testing method is an A/B test. In a traditional A/B test, you split your audience down the middle into two groups. One group gets 'Variation A' and the other group gets 'Variation B'.  After a designated period of time or number of sends, results are compared and a statistically significant winner is determined (Haven't been determining statistical significance? There are many free tools online that make the calculation simple: https://www.kissmetrics.com/growth-tools/ab-significance-test/).

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Topics: College Enrollment & Retention, Colleges & Career Schools

Four Ways to Improve your Career School’s Email Nurture Series Today

Posted by Kate Coble on 9/7/17 12:18 PM

Whether your goal is to convert inquiries into enrollments or to help progress students through your program, developing a nurture campaign will help lead them to convert and succeed. While it may not be your only channel for communicating with inquiries and current students, having a well run email nurture series can drastically improve your lead generation efforts, as well as your overall student experience. There isn’t a one-size-fits-all solution to nurturing students on their academic journey, however there are a few key strategies that, when used together effectively, wield impressive results.

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Topics: College Enrollment & Retention, Colleges & Career Schools

3 Ways for Career Colleges to Attract More Students

Posted by Steve Copacino on 7/20/17 3:37 PM

The post-secondary education market is an increasingly crowded and competitive space. With prospective students having more options now than ever before to consider, what can colleges do to standout? Here are three simple tactics that career colleges can use to not only increase the number of inquiries and enrollments, but to attract students who will persist and thrive at their institution, and beyond.

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Topics: College Enrollment & Retention, Colleges & Career Schools

3 Takeaways from CECU 2017

Posted by Andrea Lockett on 6/16/17 4:21 PM

Last week, Penn Foster traveled to Las Vegas to attend and exhibit at the 2017 CECU Convention. This conference has become an annual voyage for the Penn Foster team. The insights we extract from conversations with partners, colleagues and industry leaders are an invaluable tool we deploy to help us better improve on our education solutions. CECU provides us with actionable ideas for how we can better serve the needs of technical and career colleges.

Every year features new ideas, challenges and discourse. Here are three things I took away from this year’s convention.

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Topics: College Enrollment & Retention, Colleges & Career Schools, blended learning

How Career Colleges Can Increase Retention and Graduation Rates by Offering Remediation

Posted by Andrea Lockett on 3/16/17 11:03 PM

More than 95 percent of American colleges enrolled students who required remedial course work in the 2014-2015 academic year, according to a recent Hechinger Report. And, of the students that took remedial courses while enrolled in a two- or four-year college, 30 percent did not complete their degree.

There are two significant insights that can be made based on the findings of the Hechinger report.

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Topics: College Enrollment & Retention, Colleges & Career Schools, remediation, graduation rates

The Top 10 FosterEDU Blog Articles from 2016

Posted by Bliss Parsons on 12/28/16 9:30 AM

As the year draws to a close, we took a look back to review which topics garnered the most interest on FosterEDU this year. In 2016, our readers were eager to learn how to build bridges to connect with millennials in the workplace and how to best serve nontraditional learners. Notable themes included retention of students and employees, innovative education solutions, and how to connect with nontraditional students. The biggest take home point is that it’s critically important to connect with the students and employees you aim to serve in order to understand what their needs are. Thank you for your readership in 2016, and without further ado, here are the top 10 blog posts from this year!

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Topics: Employee Retention, College Enrollment & Retention, Millennials

How Career Schools Can Boost Recruitment Heading Into 2017

Posted by Steve Copacino on 12/7/16 2:00 PM

Career schools and colleges face a competitive recruitment landscape in 2017. While traditional and nontraditional student enrollment are on an upward trend, the sheer amount of available education choices makes it difficult for schools to stand out. You need a strong recruiting strategy in place before the new year rolls around to catch the attention of people making resolutions to change their lives by going back to school.

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Topics: College Enrollment & Retention, Opportunity Youth, Colleges & Career Schools

What We’re Looking Forward to on the 2016 Career College Conference Circuit

Posted by Lauren Scungio on 9/29/16 6:25 PM

Next week the Penn Foster team will hit the road to participate in two of our favorite regional career college conferences: the California Association of Private Postsecondary Schools 32nd Annual Conference in Pasadena, CA from October 5th - 7th, and the Career Colleges and Schools of Texas 2016 Annual Conference in Austin, TX from October 10th - 12th. We’re excited as always for the chance to connect with leaders in the private postsecondary education space as we explore opportunities for growth and innovation in the industry.

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Topics: College Enrollment & Retention, Colleges & Career Schools

How Your Career College Can Make a Career in the Skilled Trades More Enticing to Women

Posted by Kate Mosteller on 8/2/16 11:00 AM

Women are drastically underrepresented in the skilled trades, and it’s hurting them financially. Consider these facts:

- Women make up just 4.7 percent of workers in natural resources, construction and maintenance occupations1

- Female underrepresentation in the skilled trades is a major contributor to the fact that women earn less than men2

- In 2014, women earned 79 cents on the dollar compared to what men earned3

Boosting female salaries will require attracting more young women to skilled trade occupations. Here are three ways that career colleges can increase young women's awareness of the opportunities presented by careers in skilled trades.

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Topics: College Enrollment & Retention, Colleges & Career Schools

 

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