5 Ways to Make Sure Your College’s Emails Don't End Up in Spam

Posted by Kaeli O'Connell on 2/15/18 2:12 PM

For career and community colleges, email marketing can be a major pillar of your overall acquisition and nurturing strategy. You spend hours writing, designing, and developing your emails. But are they reaching your target prospects? These 5 tips will help to ensure that your emails are not being stopped by spam filters, but are landing in the inbox.

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Topics: Colleges & Career Schools

Following Your Passion: When is the Right Time to Jump?

Posted by Steve Copacino on 1/12/18 1:39 PM

When to jump_blog image.png"Is this it? Is this what the rest of my life is going to look like?" This is a question that many of us ask ourselves - and one that all of us will reckon with at one point or another. It's also a questions that it's irrevocably tied to our passions. Young or old, we all have passions that drive us and that truly make us happy. But, if we're not currently following our passion, be it in our studies or our careers, how do we know when it's the right time to jump towards them?

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Topics: Penn Foster News & Events, Youth Organizations, Employers, Colleges & Career Schools

How Community Colleges are Expanding Course Offerings & Reaching More Students

Posted by Desiree Sinkevich on 12/7/17 10:39 AM

Pursuing higher education is often times considered to be a necessary path for attaining and maintaining a satisfying and sustainable career. Following the script of the American Dream — the idea that any hard working, ambitious individual can pursue and achieve their career goals — students matriculate to a university or college near them very soon after completing their high school diploma.

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Topics: Colleges & Career Schools

Colleges Can Help Close the Skills Gap with Career-focused Diploma, Certificate and Degree Programs

Posted by Daniel Dolph on 11/16/17 5:15 PM

While the number of available jobs in the United States is growing, employers are struggling to fill vacancies due to a lack of workers with the right skills. Overemphasis on the bachelor’s degree as the gold standard postsecondary credential has led to an insufficient number of prospective employees with the appropriate skills. To close the skills gap, academic institutions offering short-term career diploma, certificate and degree programs need to take a new approach.

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Topics: Colleges & Career Schools, Skills Gap, career certificates, career diplomas

Three Key Skill Sets to Cover in Your Home Care Program

Posted by Steve Copacino on 10/18/17 2:11 PM

The home health care market in the United States is enormous and, as the baby boomer population ages, is only expected to grow over the next decade. This includes both unpaid individuals providing care to an adult or child, which alone has a cumulative financial impact of over $450 billion annually1, as well as the professional care provided by nurses and home health aides - a profession that is expected to grow by 38% in the next decade.2

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Topics: Youth Organizations, Colleges & Career Schools, soft skills

How Your Career College can Effectively A/B Test with a Small Send List

Posted by Kaeli O'Connell on 9/20/17 10:39 AM

Testing out different subject lines, layouts, copy, and images is key to your career college’s email marketing success, and today, the most popular testing method is an A/B test. In a traditional A/B test, you split your audience down the middle into two groups. One group gets 'Variation A' and the other group gets 'Variation B'.  After a designated period of time or number of sends, results are compared and a statistically significant winner is determined (Haven't been determining statistical significance? There are many free tools online that make the calculation simple: https://www.kissmetrics.com/growth-tools/ab-significance-test/).

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Topics: College Enrollment & Retention, Colleges & Career Schools

Four Ways to Improve your Career School’s Email Nurture Series Today

Posted by Kate Coble on 9/7/17 12:18 PM

Whether your goal is to convert inquiries into enrollments or to help progress students through your program, developing a nurture campaign will help lead them to convert and succeed. While it may not be your only channel for communicating with inquiries and current students, having a well run email nurture series can drastically improve your lead generation efforts, as well as your overall student experience. There isn’t a one-size-fits-all solution to nurturing students on their academic journey, however there are a few key strategies that, when used together effectively, wield impressive results.

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Topics: College Enrollment & Retention, Colleges & Career Schools

While Unemployment Rate Decreases, Skills Gap Remains

Posted by Kate Mosteller on 8/25/17 8:41 AM

Even though the unemployment rate in the United States has steadily decreased in recent years, job openings are now more plentiful than ever - as was seen in the most recent Department of Labor jobs report. Companies large and small are struggling to find the skilled workers they need, which had led to a drop in hiring - particularly in middle skils careers. Employers need to take action to address this skills gap and get hiring rates on the upswing once more.

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Topics: Middle Skills Gap, Employers, Colleges & Career Schools, Skills Gap

How Career & Technical Education Can Benefit All Students

Posted by Steve Copacino on 7/31/17 4:00 PM

As technology and an increasingly global economy and workforce continue to disrupt traditional work and higher education models, career and technical education (CTE) can offer high school and colleges students a comprehensive set of skills and experiences designed to give them a leg up after graduation.

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Topics: Public & Private High Schools, Colleges & Career Schools

3 Ways for Career Colleges to Attract More Students

Posted by Steve Copacino on 7/20/17 3:37 PM

The post-secondary education market is an increasingly crowded and competitive space. With prospective students having more options now than ever before to consider, what can colleges do to standout? Here are three simple tactics that career colleges can use to not only increase the number of inquiries and enrollments, but to attract students who will persist and thrive at their institution, and beyond.

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Topics: College Enrollment & Retention, Colleges & Career Schools

 

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