A well-developed job posting is the first step toward attracting the right talent to fill open positions. With a yawning skills gap, and a plummeting unemployment rate, quality job postings are more important than ever. If you’re still repurposing the same job postings you used a decade ago, you’re probably missing great candidates.
Scan any of the major job listing sites and you’ll find a wide range of styles. Some stick to a traditional framework, while others try to infuse company culture into every line. Whichever style you choose, your goal is the same: to attract the best candidates for the job. To do so, you need more than a list of expectations. You need to help candidates see themselves in the position.